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OC's Swim & Dive Brand Development

I was in charge of building the Oklahoma Christian University’s Swim Team brand image by creating unique content that included:

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  • Graphic design pieces

  • Videography

  • Photography

  • Motion graphics

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kayci final.jpg
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This was a long-term project with the main purpose of raising brand awareness by creating engaging content through social media.

Social Media Content Creation

Apparel Design

Apparel design served as a visual representation of the swim team's brand identity. It was a powerful form of communication that allowed the team to stand out among other teams. A total of 4 designs were developed for the 2022-2023 team's apparel.

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LAST T SHIRT DESIGN_edited.jpg

Videography Content

Creating video pieces is crucial for increasing brand awareness, as they have the ability to convey a brand's message in a dynamic and visually compelling way. Video content was created alongside with still graphics to help build the team's online presence.

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This video piece captures the 2022 training trip to Florida as part of the preparation for the RMAC Swimming Championship and NCAAs D2 Championship. 

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Livestream Overlay Design
Fundraising Event

I worked with OC's Athletics Communications team to help run a 24-hour Swimathon challenge to raise funds for the swimming team. The Swimathon consisted of 7 people who swam 1 mile each hour for 24 hours. I helped promote the event through the creation of banners for website and social media use and the creation of an interactive overlay for the livestream.

Results

  • The number of followers on the team’s Instagram page increased by 69%.

  • Team content looks cohesive and with a distinctive look.

  • I helped raise a total of $12,000 during the 24-hour swimathon challenge by promoting the event through social media with graphic design content for the event’s livestream.

  • The Swim team’s Instagram page is currently the most followed OC sport page.

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