OC's Swim & Dive Brand Development

I was in charge of building the Oklahoma Christian University’s Swim Team brand image by creating unique content that included:

Graphic design pieces
Videography
Photography
Motion graphics

This was a long-term project with the main purpose of raising brand awareness by creating engaging content through social media.

Social Media Content Creation

Apparel Design

Apparel design served as a visual representation of the swim team's brand identity. It was a powerful form of communication that allowed the team to stand out among other teams. A total of 4 designs were developed for the 2022-2023 team's apparel.

Videography Content

Creating video pieces is crucial for increasing brand awareness, as they have the ability to convey a brand's message in a dynamic and visually compelling way. Video content was created alongside with still graphics to help build the team's online presence.

This video piece captures the 2022 training trip to Florida as part of the preparation for the RMAC Swimming Championship and NCAAs D2 Championship.

Livestream Overlay Design
Fundraising Event

I worked with OC's Athletics Communications team to help run a 24-hour Swimathon challenge to raise funds for the swimming team. The Swimathon consisted of 7 people who swam 1 mile each hour for 24 hours. I helped promote the event through the creation of banners for website and social media use and the creation of an interactive overlay for the livestream.

Results

The number of followers on the team’s Instagram page increased by 69%.
Team content looks cohesive and with a distinctive look.
I helped raise a total of $12,000 during the 24-hour swimathon challenge by promoting the event through social media with graphic design content for the event’s livestream.
The Swim team’s Instagram page is currently the most followed OC sport page.

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