The Full Story
Direct Mail
Design & Marketing Projects
This section contains a series of postcard designs created for different clients as direct mail pieces created to target prospect clients based on locations, age, interests, industry, and more to generate the best possible response tracked by their ROI for each round of direct mail advertising.
Explore more of
my designs
Tools utilized for
Direct Mail Advertising
Target
Advertising
Precise targeting of specific demographics or geographic areas was accomplished through target advertising.
High
Visibility
Thanks to postcards being physical items that recipients can hold, the likelihood of engagement from recipients increased. They also don’t require opening like envelopes, ensuring the message was seen.
Direct
Response
Direct Mail Advetisting encourages immediate action from recipients, leading to quicker conversion and sales.
My designs not only served a visual need but the immediate action functionality.
Campaign
Tracking Tools
Response rates and effectiveness are measured through tracking QR codes, unique landing pages, and ID numbers linked to each project.
