UNC's Swim & Dive
Potential Recruits Project
Landing Page
Design
The Need
A well-designed website plays a crucial role in reaching out to potential recruits for any college sports team. It serves as a virtual storefront that represents the essence of a team making a significant difference in the recruiting process.
The Problem
UNC's Swim & Dive Team needed a website exclusively for potential recruits that could serve as an aid to ensure long-term competitiveness and sustained excellence.
The Solution
A website was designed targeting swimmers who have finished or are about to finish high school, looking to pursue their swimming career to the next level. It provides information about the swim & dive team, and the campus life as a UNC student-athlete.
Customizable
Graphic Content
A set of physical postcards were designed and mailed to potential recruits as invitation tickets which contained a QR code redirecting them to the website page. Each recruit had a personalized landing page.
Personalization
served as a tool to:
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Establish trust, create a more engaging and relevant experience, and showing that the team values each potential recuit as a unique adition to the program.
